Published by Argo AI, a self-driving product and services company, Ground Truth strives to be a credible voice in a space that is often filled with hype. Written by experts with decades of collective experience in the self-driving industry, and journalists with automotive and technology backgrounds, the stories we share represent some of the best thinking and reporting on this revolutionary and rapidly evolving technology.

After the site had been live for a healthy period of time, we noticed the user behavior occurring on the site was less than ideal where users were reading one article and exiting the site after that. I led this minor optimization by stretching a few hypotheses of retaining more user intent beyond the landing experience. The project led to many small UX improvements, a simpler experience for flowing through articles, and an increased user time spent on site.